When to use black & white

We were honored to collaborate with photographer & thought leader Jennifer Alyse of Jennifer Alyse Photography on this promotional video for her upcoming event called Empowered. We opted to process this in black & white because it creates a dramatic effect, and comes across as artistic - both of which capture Jennifer's branding. 

Think about it, when someone refers to black and white, the first thing that pops to mind will be classic black and white photography, does it not? We don't normally see a lot of black & white videos for example on Facebook ads, or when we're browsing on Youtube.

So if you're looking to bring some edge, drama and/or artistic sensibilities to a particular subject matter, consider shooting it - or processing it - in black and white. I'd love to hear your thoughts!

Thanks for watching,